Hinge Phonebook
A phone-shaped book filled with ideas to unplug from your phone…made by a dating app company?
Hinge, the dating app designed to be deleted, shared, designed, and launched a phone-sized notebook to encourage Gen Z to connect IRL for Global Day of Unplugging. In the press release, Hinge shared:
”Hinge is on a mission to help Gen Z tackle their feelings of loneliness with its social impact program, One More Hour, aimed at helping them add more in-person connections to their lives. In celebration of Global Day of Unplugging (sundown March 1 to sundown March 2, 2024), Hinge is empowering young adults to get off their phones by releasing a pocket-sized Phonebook filled with over 100 pages of free ideas and inspiration for in-person connection time.”
Courtesy of Hinge
Courtesy of Hinge
The phonebook provides a curated list of activities that can be enjoyed IRL offline, features pages for personal reflection, and offers research insights of the impacts of constant digital connectivity and the widespread mental health effects:
About 3-in-10 US adults say they are “almost always online.”
Only 33% of people feel they have someone they can easily turn to for support.
47% of young people wish there was an easier way to switch off from social media.
On average, you see about 7,500 online ads every single day.
1-in-4 young people feel like they don’t have enough close friends.
43% of young peoplele would rather talk face to face.
The average US adult will spend 44 years of their life staring at screens. That’s 6,259 hours a year. (Yikes)
Hinge has a long-standing commitment of tackling loneliness and facilitating meaningful in-person connections. By collaborating with its in-house and external experts and partners, Hinge equips people with the necessary tools, resources, and tips they need to foster community and belonging. Earlier this year, Hinge’s social impact program, One More Hour, launched a $1M fund to award grants to social groups and organizations in Atlanta, Los Angeles, and New York City that are helping Gen Z find belonging and community in person.
It’s always refreshing to see a company that delves into market research and presents its findings to the audience in an engaging and unique form. The phonebook caught my attention with its playful design and tied partnership mission, compelling me to jump to the survey to secure one in the mail.
If you missed the launch in February, you can still view the phonebook digitally here.
